Since our founding in 2017, we've been driven by a clear mission: making hormone balance and lasting health simple and achievable.
At New U Life, we believe that feeling your best shouldn't be complicated. We've pioneered simple, effective solutions that work naturally with your body's wisdom, combining nature's best ingredients with breakthrough hormone science to help you feel energized, balanced, and truly well. We're on a mission to Empower individuals to achieve hormone balance and lasting health.
We believe in building a strong, inclusive community united by a shared commitment to wellness.
Loyalty is at the heart of our actions, inspiring trust and respect in all we do. We demonstrate our loyalty to one another through consistent, reliable support.
We set high standards and lead with integrity, inspiring others to take charge of their health and wellness. Our actions reflect our values, showing our commitment to excellence, growth, and positive impact.
We take accountability for our choices, our health, and our results. By owning our actions, we empower ourselves and others to create meaningful change and pursue a life of balance and fulfillment.
We embrace our role as a global wellness brand and are committed to local impact. By understanding and respecting diverse needs and cultures, we bring wellness to life in a way that is personal and relevant to each community.
We believe in proven, sustainable solutions over quick fixes, demonstrating our commitment to real wellness through scientific integrity and genuine results.
New U Life's journey began with a foundation of innovation, superior quality, and transformation. For founder Alexy Goldstein, improving health isn't just a business—it's a lifelong commitment that started in his father's supplement store. As a young man witnessing people's lives change through natural solutions and an industry-wide problem with ingredient quality and real science, Alexy discovered his calling.
When his father entrusted him with the family business at age 20, it became more than a responsibility; it became a mission to revolutionize the wellness industry with improved quality and outcomes.Troubled by compromises he witnessed in supplement manufacturing and ingredient quality, Alexy dedicated himself to understanding the science of natural wellness. His breakthrough came with a profound discovery: the key to aging well lies in supporting the body's intricate network of hormone channels.
This insight led to the development of SomaTech, our proprietary approach to natural hormone balance, and the creation of SomaDerm®, our flagship product.What began in a small Bay Area office has become a global movement, reaching millions of people in over 16 countries. Today, we continue to pioneer the future of hormone health with the same mission that began in that family store: providing natural, effective solutions that help people live life in balance.
SomaDerm is introduced to a select group of wellness seekers, launching as a premium, transdermal solution for hormone health. Quietly effective, it begins to build a loyal following.
After nearly two decades of grassroots momentum, SomaDerm reaches a major milestone—over one million bottles sold, proving the power of real results and word-of-mouth growth.
More than 200,000 independent distributors join the mission to bring hormone balance and wellness to the world, expanding New U Life's reach across continents.
Recognized as one of the fastest growing companies in the wellness industry, New U Life earns acclaim for its disruptive model, loyal community, and product efficacy.
New U Life opens its new global headquarters in Lehi, Utah—a bold step forward to support innovation, leadership, and a thriving worldwide community.
Alexy's practical experience formulating products, counseling on health issues, and starting businesses has uniquely positioned him to operate the premier hormone health company globally. Every product reflects his foundational belief that the best hormones are the ones your body produces naturally.
Chief Administrative Officer
Chief of Staff
VP of Information Technology
VP of Treasury
VP of Legal and General Counsel
VP of Sales and GM of Japan
VP of Marketing
VP of Global Impact
VP of Regulatory/Compliance & Product Development
VP of Operations
It's your time. Your opportunity. Your future. Whether you're looking to:
• Create additional income
• Build a full-time business
• Join a supportive community
• Make a meaningful difference
